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How Peloton made sweat addictive enough to IPO

It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you [...]

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The savage genius of SoftBank funding competitors

Venture capitalists aren’t supposed to make their portfolio companies battle to the death. There’s a long-standing but unofficial rule that investors shouldn’t fund multiple [...]

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How Juul made vaping viral to become worth a dirty $38 billion

A Juul is not a cigarette. It’s much easier than that. Through devilishly slick product design I’ll discuss here, the startup has massively lowered the barrier to getting hooked on [...]

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Study says the US is quickly losing its entrepreneurial edge

Photographer: Daro Sulakauri/Bloomberg According to a new study conducted by the Center for American Entrepreneurship and NYU’s Shack Institute of Real Estate, the US may be losing its [...]

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